The
39-year-old reality star's underwear brand Skims has released a line of
non-medical face masks designed for all-day wear. Just like the
undergarments, the reusable masks are seamless, breathable and stretchy.
The masks launched Saturday in five tonal colors -- Sand, Clay, Sienna, Cocoa and Onyx -- with prices starting at $8.
Kardashian West took to Twitter just hours after launching the new product to inform fans that the collection had sold out.
"Unfortunately
our @skims face masks have sold today but we are working with out local
partner in LA to produce more as quickly as possible," she told her 64
million followers.
Skims,
founded by Kardashian West last year, is donating 10,000 of the masks
to nonprofits Baby2Baby, Good+ Foundation and LA Food Bank and the
National Domestic Workers Alliance advocacy group.
The
company said it is also working to support those affected by Covid-19
by providing basic essentials to at-risk families and those in need,
with a $1 million donation to be distributed across these charities.
According to figures from Johns Hopkins University, nearly 1.5 million coronavirus cases have been recorded in the US and the death toll is approaching 90,000.
Written by Toyin Owoseje, CNN
Source : https://edition.cnn.com/style/article/kim-kardashian-skims-face-masks-intl-scli/index.html